Monday, August 12, 2013

Ad Groups Warn Of Potential Ad-Tax Deduction Threat...

Ad Groups Warn Of Potential Ad-Tax Deduction Threat

The threat is more a specter right now than a real danger, but industry lobbyists are treating the possibility Congress could eliminate or curtail the expensing of advertising fees as a looming Armageddon.

Dan Jaffe, top lobbyist for the Association of National Advertisers, said that there are proposals under consideration in both the House and Senate that would affect the ability of businesses to expense advertising fees for tax purposes. Mr. Jaffe said a prevalent idea is to allow a business to expense advertising costs — but not fully in the year the expense is incurred, but instead, over a number of years.

Ending the ability to expense advertising costs would be” counterproductive” for the U.S. Treasury, said Mr. Jaffe, because businesses would advertise less, make less money and pay fewer taxes.

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