Saturday, August 17, 2013

With Deals Done, Fox Sports 1 and Advertisers to Hit 90 Million...

With Deals Done, Fox Sports 1 and Advertisers to Hit 90 Million Homes Saturday

If Fox Sports 1 wants to compete with ESPN, then job one is to convince Madison Avenue it can grab enough eyeballs to justify their advertising investment. Thanks to last-minute negotiations, the national sports network will be 90 million homes this weekend — and carrying advertising from blue-chip marketers in the auto, electronics, food & beverage and insurance categories.

General Motors, Chrysler, Ford, Toyota, Microsoft, Samsung, Pepsi, State Farm, Geico, Taco Bell, AT&T and Verizon are among the advertisers signing ad deals with the new 24/7 sports network, according to Mark Evans, senior VP-ad sales for Fox Sports.

What kind of rates they paid — especially in comparison to the rates offered for time on ESPN — is unknown at this point. But FS1 has booked “hundreds of millions” in advance ad sales, Mr. Evans said Wednesday, before taking the stage for a panel discussion at Cynopsis Media’s Second Annual Sports Business Summit here.

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