Thursday, August 22, 2013

InStyle Launches Button-Down Shirt Line to Solve Ladies’...

InStyle Launches Button-Down Shirt Line to Solve Ladies’ Peek-a-Boob Problem

While many fashion pubs are releasing their gigantic September tomes, InStyle magazine is debuting something a little different: its first ever branded product, InStyle Essentials’ Perfect White Shirt.

The new item offers a solution to that peek-a-boob problem that plagues button-down wearers with a chest. This situation occurs when the shirts are ill-fitting around the breasts, causing a gap in the shirt placket that can become a window to the skin underneath.

According to InStyle Deputy Editor Lisa Arbetter, this is the first InStyle-branded product that the publisher has created. “We were inspired by our readers,” she explained. “We get a lot of letters from them saying how difficult it can be to find clothing that fits their curves. It is frustrating to try on lots of clothes and find nothing that fits right, and many women start to wonder, ‘What’s wrong with me?’ When we learned about TrioFit we knew it could help a lot of women.”

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