Thursday, August 22, 2013

Hillshire Farms Ups Mobile Reach David...

Hillshire Farms Ups Mobile Reach David Ervin, director, integrated marketing, Hillshire Farms and Liz Ross, president, BPN North America, concede that the CPG industry has lagged in mobile, befitting its historically risk-averse

nature. Hillshire Farms, for its part, is trying to overcome that reticence to connect with customers via mobile. Location is a big part of that effort.

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