Hillshire Farms Ups Mobile Reach http://bit.ly/152XtYU David Ervin, director, integrated marketing, Hillshire Farms and Liz Ross, president, BPN North America, concede that the CPG industry has lagged in mobile, befitting its historically risk-averse
nature. Hillshire Farms, for its part, is trying to overcome that reticence to connect with customers via mobile. Location is a big part of that effort.
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