Monday, August 12, 2013

Gap Returns to TV With Fall Campaign Gap...

Gap Returns to TV With Fall Campaign

Gap is making a comeback on the small screen.

The brand’s fall campaign, “Back to Blue,” will include TV buys for the first time in four years. It’s only the second time in the last seven years the brand has advertised on TV, the last time being Christmas 2009.

Peterson Milla Hooks is handling the fall campaign, touted as Gap’s broadest-reaching campaign in modern history. It includes print, outdoor, direct, social, in-store and digital, in addition to TV. The TV ads will be unveiled through an “innovative” partnership in mid-September, though Seth Farbman, Gap’s global chief marketing officer, declined to share any specifics.

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