Gannett Dives Deeper Into Agency Business With ‘G/O Digital’ http://bit.ly/13x88rc
Gannett certainly sells a lot of advertising across its 80 daily newspapers, USA Today, and 23 local TV stations. Increasingly, it wants to sell ads on other sites as well.
Like a lot of publishers looking to squeeze more ad dollars out of marketers, Gannett is dipping a toe into marketing services to tap additional revenue that once went to agencies. The company is pulling together a group companies with agency-like capabilities under one roof called “G/O Digital.”
The new entity will including BliNQ, the Facebook ads agency it acquired last year, Shoplocal, Key Ring and DealChicken into what its calling a “one-stop-shop” for advertisers.
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