Friday, August 16, 2013 Redesign Looks to Simplify Mobile Advertising... Redesign Looks to Simplify Mobile Advertising

CNN introduced a redesign of its web site on Wednesday that’s intended to unify the consumer experience across various screens and to simplify the buying of advertising on mobile devices.

"There’s so much focus on TV and ratings but the future of CNN is as much about digital as it is about TV, maybe more," CNN President Jeff Zucker said at an event for press. "In the long run we won’t care where people get news as long as it’s from CNN, not necessarily on the TV screen."

"For a long time we looked at this as a TV network with a really big web site attached," said KC Estenson, senior VP and general manager of digital at the network.

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