Wednesday, August 21, 2013

After AMC’s ‘The Pitch’ Airs, Marketer Changes...





After AMC’s ‘The Pitch’ Airs, Marketer Changes Mind and Rings Up Losing Shop http://bit.ly/17YvffM

Who “won” the first episode of season two of AMC’s “The Pitch” depends on who you ask.


What viewers saw on TV was that Atlanta-based agency Breensmith was chosen by the client, College Hunks Hauling Junks, in the episode that aired last week. But after the cameras rolled, the company went in a different direction.


Competing agency, Fletcher Rowley, received an email a few days after losing “The Pitch” from one of the partners of College Hunks saying they made a mistake, said Bill Fletcher, partner at the Nashville firm. The agency published a blog post on its site explaining what happened once the cameras were off.


Continue reading at AdAge.com




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