Wednesday, August 21, 2013

After AMC’s ‘The Pitch’ Airs, Marketer Changes...

After AMC’s ‘The Pitch’ Airs, Marketer Changes Mind and Rings Up Losing Shop

Who “won” the first episode of season two of AMC’s “The Pitch” depends on who you ask.

What viewers saw on TV was that Atlanta-based agency Breensmith was chosen by the client, College Hunks Hauling Junks, in the episode that aired last week. But after the cameras rolled, the company went in a different direction.

Competing agency, Fletcher Rowley, received an email a few days after losing “The Pitch” from one of the partners of College Hunks saying they made a mistake, said Bill Fletcher, partner at the Nashville firm. The agency published a blog post on its site explaining what happened once the cameras were off.

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