Friday, August 13, 2010

Painting by the numbers




Are you an artist or are you just painting by the numbers?

Art is war
Art is unexpected
Art is generous
Art is difficult
Art is work
Art is risky
Art follows the rules
Art breaks the rules
Art surpasses expectation

Some advertisers create art, some baristas are artists, some accounts create art. In general some workers are artists!!!

Artists are the exception.

Most people move through the motions hoping someone will give them a guide so they can paint by the numbers. Painting by the numbers is easy everyone can see the steps and follow the rules. Expectations are clear the path has been made and almost no one provides push back.

Art on the other hand requires an understanding about how to paint by the numbers & how to improve it! When you paint the sky 6 shades of orange instead of blue, loyalists might get a little nervous. When you decide that the small piece you have a guide for is only a small portion of what you do... co-workers will raise an eyebrow. When a brand decides that profit is a happy by-product of quality work short sighted investors will run. In short Art is War....

So is Art worth the war?

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