How many projects succeed without direction?
Simple truth almost everyone accepts...
Even if the destination changes, every plan should have direction.
I can't figure out why so many are hesitant to apply this truth to Social Media...
If you don't know where you are going, how will you get there?
::Questions for direction::
Why do you have a website?
Why do you have a twitter account?
Why do you have a facebook page?
What community do you want your community manager to manage?
Do you have a plan for you content?
Do you even have an objective?
What are your goals?
Once you answer those questions you can ask...
How do we get traction?
How do we reach our goals?
How does social media fit our objectives?
Social media isn't something you can just do, it requires thought planning and understanding. A plan with direction isn't we need to get followers. Direction is planning that provides guidance...
