-The 8 criteria highlighted in the document...
1. Set Community Expectations: What is expected of your fans?
2. Provide Cohesive Branding: Have you customized everything
3. Be Up To Date: Is your Facebook page ignored?
4. Live Authentically: Are you afraid to be human?
5. Participate in Dialog: Do you ignore your customers when they talk to you?
6. Enable Peer-to-Peer interactions: Can your fans talk to each other?
7. Foster Advocacy: Do you let your customers speak well about you?
8. Solicit a Call To Action: Do you give your customers a chance to act?
The slideshare below has more in depth content..
The 8 Success Criteria For Facebook Page Marketing
View more documents from Jeremiah Owyang.
