I love this ad! Motorola takes it straight to a competitor that has gotten far too arrogant. Apple knew about their reception problem but decided to move forward with the product. Apple shipped 2 things rather than one at expense of quality. Shipping is important, and shouldn't be undervalued, but Apple already had the new iphone OS ready to go. Getting the iphone 4 right would have saved them and their fans a major embarrassment. Apple's only advantage has been quality!
Someone can (and will) do it faster and cheaper (thats the microsoft market position), but quality and creativity can't be touched. Make the best and never back down from being the best. Learn from Apple rework the product to stay the best... work harder and faster to meet the deadline... don't Settle. Being the best isn't a position without risks quality is expensive, and time consuming... but the safe alternative is boring!