Tuesday, April 20, 2010


So often in business we are talking to bigger issues than our products.

It may be hard to see with balance sheets, profit margins, ROI, corporate politics, etc. but the reality for anyone in business is that people are always our customers.

When crafting a message for a campaign we all have an option of using trickery taping emotion to sell our products. It is something that can be very good for our consumer, it also can sack consumers with products they dont need or want.

When people get sacked with products that turn out to be junk they feel betrayed. This is using people in the worst way. Another more subtle way this is often done is by short sighted marketers with a flair for the dramatic. Ofender's perpetuate this with the use of charity... something like "we will give 10,000 to cancer research if you buy our product"... This often provides a net profit of over $1,000,000 and often its for products people would have never purchased otherwise. Our worldview tells us we should be doing good, and many get used because of it.

There are 3 companies I know that are being honest to this worldview in its entirety...

They sell recycled clothing for new futures for children in Thailand.
If you dont know Thailand is the capital of the sex trade
This company is both green and good... which is very very cool!

Jewelry made out of 100% recycled paper by women in Northern Uganda
If you don't know Uganda is a war torn country in desperate need of hope.
This company is both green and good... which is very very cool!

"Get a pair, Give a pair"
Shoes save lives, and provide opportunities for education in the developing world... this company produces shoes with minimal material and is constantly reducing it's environmental impact.

Honest stories... great people... fits a generous worldview.