This is a little weird but I would like to break this out a little bit... If you havent seen the Ad below yet check it out...
When I first saw this ad i thought it was brilliant creative, cuts through the noise, and communicates a clear message via story. However the creators forgot about their target market when it came to selling the product (really busy moms and dads). For some reason they decide to name Pampers by name 1st... WHY?
This is a classic case of paying too much attention to the wrong details. When a buyer goes to the store they now have to balance two brands in their head. This balancing act complicates a simple transaction. This is a fail and my hunch is Pampers will also see a bump in sales. Who ever made the ad should take note, the public isn't paying that much attention to Ads.
