Disqus::

Today I started using Disqus on this website... it is a comment system which allows users to hub information around the posts /comments they make. If you have questions click the logo...

Nike's Tiger ad is brilliant!

I know many "experts" think the new Nike ad with Tiger is dumb, random or just plain bad. They dont see the benefit to the brand and to many it looks like a peice about Tiger...but its not.

If you havent seen the Ad I posted a the video yesterday on Nostrum's blog... (if you follow this blog you should follow that one too). I reposted the video on this site...below

Personally I think the Ad is brillant... here are 3 reasons

1. Its not about Tiger:: At the end of the Day its a million conversations about why Nike would place tiger so soon. Why Nike would want to use Earl Wood's voice? How Nike will or won't sell product because of this ad? Its a million conversations about NIKE

2. It deals with a sensitive issue in a sensitive way:: I have seen many on twitter ripping this Ad because it endorses affairs. . .. I have seen many on twitter rip the Ad for being to soft on tiger... and I have seen people on twitter rip this ad for being too hard on Tiger. The scale and extent to which these opinons differ suggest that the Ad was in a very classy spot... the Middle.

3. Its simple:: In a world so focused on glam and glitz this piece just stops. The Ad has no background, no fancy edits, and isn't in your face (With graphics at least). As a result of the simplicity your eyes have nowhere to go but the logo.

Why I think people refuse to like the ad publicly. . .

In all honesty its easier to be a critic. In general the only people that benefit from complementing an ad are the ones that came up with it. That is why complements are rare in advertising.

One interviewie in a Fox story said "I wouldn't run out and buy sneakers [because of it],"

Think about that... he is thinking about Shoes and Nike... that can't be a bad thing. Even if he doesn't buy Shoes now he is thinking about Nike Shoes! That is a win.

Update... real experts actually agree with me... look at this article ... Nike didn't have a choice in this move it had to happen at some point.

Coca-Cola: Now That's a Brand!

Coca-Cola is the benchmark of powerful branding... its not all in the name, its all about delivering quality product over and over again. When you open a Coke you know what you are getting!

Social Media and Mobile Phones

If you read the nostrumstats blog you will have already seen this Infographic. There is no doubt that the wave of the future is Smart phones. The effect on business is going to be very drastic, even in the B2B market (which has had use of smart phones for over a decade).

It may seem like smart phones are already the majority in the market but Im not sold on this. Until recently products like Palm, Windows mobile, Blackberry's were all items for e-mail and very limited web (expensive ones at that). The iphone offered a major shift to the general population as an information device. The next shift will take us away from information and to relationships. It is possible that Smart Phones will make us the most connected society in history.

If you own a business, and you are not thinking through how Smart phones are going to change your business, you are not thinking hard enough.

This isn't a fad... It's like TV... It's like the Internet... it's a major shift.

source * http://besocializer.posterous.com/how-are-mobile-phones-changing-social-media-i-4

Google's new chrome ad

I saw this post earlier today on digital inspiration's blog. Its a lot of fun...

Google is getting better and better with highlighting the benefits of their products in Ads. I feel like this is just another extension of that great work.

Without further ado I welcome "The Google Chrome Ad"


Let me know what you think!

The Ten Commandments Of User Experience

Great post about User Experience from SXSW

The Ten Commandments Of User Experience

View more presentations from Nick Finck.

FBML How To Video