I just picked up Click today and after reading the introduction I think I am in love. If you ask anyone in my office the 2 things that make me tick are data and understanding people.
I love data because connecting relationships allows me to identify, understand, and reduce redundancy. I love finding out what makes people tick for some unexplainable reason. Maybe I have a deep ceded desire to communicate effectively. I find it maddening when people answer questions that no one is asking. Maybe its connected to the fact that I think people matter and the direction of society matters. Maybe I want just a glimpse of what its like to be able to see the whole picture. Maybe Im just a nerd. Regardless, I try to figure people out whether people is people or persons.
In Click, Bill Tancer is effectively pairing these 2 concepts insuring that the internet is a tool to find what is needed, not a crap shoot biased on chance. The internet without understanding these interrelationships would require either foreknowledge of what one wants and where one is headed or a desire to experience the random.