What Does Your Handwriting Say About You? [Infographic]...

What Does Your Handwriting Say About You? [Infographic] http://bit.ly/19a1sDo

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Help Your Kids Rebound from Summer Fitness Loss [Infographic]...

Help Your Kids Rebound from Summer Fitness Loss [Infographic] http://bit.ly/15f7MpQ

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What Twitter’s Trendrr Buy Means for Social TV...

What Twitter’s Trendrr Buy Means for Social TV http://bit.ly/18dT3Oa

The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time for TV’s new season. It is also, I would assume, great for Trendrr. (Congrats, guys!) But for the TV networks, producers, brands and agencies that are all still trying to figure out this thing that is “social TV,” it risks becoming a step backward.

Twitter, just for the record, is awesome. It is a wonderful platform for marketing, listening and sharing, especially with text. The immediacy of the 140 characters, the ability to see and search trends through hashtags, and the personal involvement of many celebrities with their own accounts makes Twitter perfect for real-time reactions around TV.

But as great as Twitter is, it is only one of the platforms that comprise social TV.

Continue reading at AdAge.com

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Fantasy Football Grows Fan Base, Attracts Brand Marketers...

Fantasy Football Grows Fan Base, Attracts Brand Marketers http://bit.ly/17t33qt This year, fantasy football is bigger than ever, and, according to new research, critical for social and real-time marketers to reach fans of the (real) game. At the end of July — the week before

preseason — consumption around “Fantasy Football” was nearly 80% the level of content consumption around the “NFL.”

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Fantasy Football Grow Fan Base, Attract Brand Marketers...

Fantasy Football Grow Fan Base, Attract Brand Marketers http://bit.ly/1dzbHqC This year, fantasy football is bigger than ever, and, according to new research, critical for social and real-time marketers to reach fans of the (real) game. At the end of July — the week before

preseason — consumption around “Fantasy Football” was nearly 80% the level of content consumption around the “NFL.”

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Average Tablet CPC Moves Closer To Desktop http://bit.ly/176aE80...

Average Tablet CPC Moves Closer To Desktop http://bit.ly/176aE80 The average cost per click for paid-search campaigns running on tablets should continue to move much closer to the average of campaigns on desktops, but quality scores could influence price

fluctuations.

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Yahoo Braces For More Ad Declines, YouTube Sees Uptick...

Yahoo Braces For More Ad Declines, YouTube Sees Uptick http://bit.ly/14KP50E Yahoo may have topped Google in U.S. traffic in July for the first time in two years, but that won’t necessarily improve its ad results. The quality of advertising on the Web portal’s home page

continued to deteriorate through the first half of the third quarter.

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