Return to Normality?

I am finally returning to blogging on a regular basis. The Chicago trip was great I love that city its one of my favorite cites of all time.

I am not totally back up to speed with news but that is okay.

I guess that is really the point of this post! I took a vacation I checked out of my routine and my work is still here! I might be a little slow, I might have some work ahead to get momentum again. I needed the time off, so I took it. Now I am fresh and I am back...

Coming up::

Social Media Engagement tool Reviews (1st in a series)
What brands should learn when making a major change from Twitter
Facebook Places and why its actually helping foursquare

And Much Much More...

The Ignored Crisis!

Pakistan is experiencing one of the worst natural disasters in recent history! This story has been largely ignored, buried in the news cycles... but in reality this is a nation that needs our help.
Hopefully Social Media can make a dent and start the News Cycle. For more info check out the video below...


We all have a part to play... Please share...

How do you build a giant?

This is how google did it...

Going to Chicago...

Marketing handy will be a little quite for the next few days... Im going to Chicago and I don't plug in on vacations... If I can avoid it!

Rhythm and rest are very important to keep fresh. If I am working I am not relaxing. I hope you take a day (while I take a few) to rest.

Direction...

How many projects succeed without direction?

Simple truth almost everyone accepts...
Even if the destination changes, every plan should have direction.

I can't figure out why so many are hesitant to apply this truth to Social Media...

If you don't know where you are going, how will you get there?

::Questions for direction::

Why do you have a website?
Why do you have a twitter account?
Why do you have a facebook page?
What community do you want your community manager to manage?
Do you have a plan for you content?
Do you even have an objective?
What are your goals?


Once you answer those questions you can ask...

How do we get traction?
How do we reach our goals?
How does social media fit our objectives?


Social media isn't something you can just do, it requires thought planning and understanding. A plan with direction isn't we need to get followers. Direction is planning that provides guidance...

Thats A Lot of Cell Phones...

The future of the web is mobile and this graphic tells the story.