The growth is not in the 200 million user range of twitter. However growth is significant and solid. Global growth is strong and it seems that growth has turned a corner in the US... Now is the time to learn the ins and outs of this network, before you are late to the party. The Social network has been around a while but it is on the verge of blowing up, and let me show you why...
The network is pre-college students and most are getting ready to start sharing more substantive insights. Ignore what the data says for a moment about age... I know the network is a key demo because of 2 pieces of data...
#1: 18-34 is a large age range but we can parse this down to the young end of the spectrum based on other demographic stats *Wages and no college. The site indexes high for low wage/ no college, only up in coming Social networks tend to do this.
#2 No Kids indexes really really high... this suggest that the network is under 27 . Kids generally come into the picture around 25 to 27. The youth of the network paired with no kids indicates a college mindset. If this is your demo this is your time!
Within 2 years tumblr should be one of the fastest growing digital properties on the web.