How To Make a Big Change.

Everyone wants to make an impact, leave the world a little better (more artistic) than they found it. Business owners have high hopes of sales, parents want their kids to be the best, Non-profits want to make a community better, some people just want to loose weight...

The question so many get stuck on...

How do you make a big change?

I think the answer is simple--> Think Small

The amazing folks over at Brass Tack Thinking created the following slideshow...

Tamsen McMahon.

What is your small change...
Maybe it is making one more sales call every day...
Maybe it is eating one less desert or taking the stairs instead of the elevator...
Maybe it is sharing your mission with 3 extra people per week...
Maybe it is allowing your team the ability to make small changes...
Maybe it is sending one less tweet, maybe its sending one more...
Maybe it is reading 10 extra minutes to your kids...

My Advice
Start with a big insane goal ... take the smallest step toward that goal you can and tomorrow take another step.

Social Media and Sales..

**Repost from company blog Nostrum Inc.

Old spice did a brilliant Social Media campaign about a month ago. The campaign ended on a Thursday and by Friday there was a large contingent declaring the campaign a failure... These naysayers were touting that sales were down 7%... The data these naysayers were using did not even measure the Social Media push. The period measured in the report ended a full month before the Campaign even started. (*There is some dispute over the numbers which didn't include walmarts sales)

The way I read it, is that some critics wanted the Social Media push to actually go back and change sales history to be a success which brings me to the question of this post...

Is sales really "the matrix" of success in Social Media or is it a matrix of success?

I am not saying that sales should be discounted as a (possibly the most) important matrix when measuring Social Media. What I am suggesting is that sales should be measured in relation to several other factors... Sales isn't the only reason to have a social media presence and therefore isn't the only measurement that counts!

::Other measurement matrixes to consider::

1. Brand sentiment: Does your Social Media presence help your brand sentiment?

2. Influence: Is your brand more influential? Are you able to direct consumers to click a link more or less often?

3. Engagement: Are your consumers asking more questions, providing innovation, wanting to know your brand's position on certain issues?

4. Followers and Fans: This is a favorite of Social Media folks because its simple to quantify. It also counts because there is an effect on impressions.

5. Share of voice: How are you doing compared to your competitors? How many brand conversations are going on?

Social Media analytics requires reporting talent not many understand or can produce.

Plug:: At Nostrum we have years of experience providing reports and monitoring services containing actual insight.

Incase you were wondering... The Social Media push worked sales were up 107% for old spice when all was said and done.